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Business feasibility analysis

A business feasibility analysis for your new location - in one report.

Market, location and financial feasibility for the exact address, business type, budget and size you are planning. Every number is sourced or labelled as an estimate, so you know what to verify before you sign.

Analyze an address See a sample report

Feasibility report for a new business: $49 one-time · PDF and share link included

What is a business feasibility analysis?

A business feasibility analysis tests whether a proposed business can be viable before you invest. For a shop, restaurant, clinic or any business with a front door, it comes down to three questions: is there enough demand (market feasibility), can this site support it (location feasibility) and do the numbers work at your planned size (financial feasibility). Bifyo's feasibility analysis software answers all three for one address and rolls them into a single Feasibility Score from 0 to 100.

Three layers of feasibility, one report

Market feasibility analysis

Demand in your radius (residents, households, income, nearby anchors), competitor count and quality, growth, and market sizing from TAM to SAM to SOM for your category.

Location feasibility analysis

Transit and parking access, street-level frontage and visibility, natural hazard risk, local rent from current listings, and a check that you are not cannibalizing your own sites.

Financial feasibility analysis

A 12-month customer and revenue projection for your budget and capacity, category cost structure, staffing, net profit, break-even month and stress tests.

How the Feasibility Score is built

One number, with every part visible. Default weights below; you can switch to a growth-focused or risk-averse profile.

ComponentWeightWhat it measures
Location & demand50%The Opportunity Score: demand, competition, growth, accessibility, business density and market fit at this address.
Financial health25%Projected profit margin after rent, labor, cost of goods and other operating costs.
Stress-test resilience10%How many "what if" scenarios stay profitable: customers -20%, rent +30%, average ticket -10%, labor +25%.
Competitive edge15%Gaps in nearby competitors' real reviews you could win on (once the competitor-gap analysis is run).

The score is shown with a likely range, not as a single certain number - and a high score measures the location and the plan, not how well the business will be run.

What's in a feasibility report for a new business

  • Opportunity and Feasibility Scores with every component and weight shown.
  • Market sizing - total, serviceable and obtainable market for your category inside the radius.
  • Your 12-month projection - seasonal customers and revenue for your budget and capacity (seats, rooms, chairs, bays).
  • Revenue scenarios - pessimistic, realistic and optimistic, with the month each refers to.
  • Costs and profit - local market rent from listings, staffing, cost of goods, net profit and estimated break-even month.
  • Sensitivity table - profit under four stress tests.
  • Real estate intelligence - home prices and rents nearby and the resident income they imply.
  • Competitors and their review gaps, SWOT, regional PESTLE context and natural hazard risk.
  • PDF export and a share link for partners, investors or a lender.

A real new business location report

Real output for Cafeteria at 220 5th Ave, Brooklyn, NY 11215, USA (800 m radius, $150,000 budget, 30 seats) - open the full sample report.

57/100Opportunity Score
63/100Feasibility Score
$61,929Gross revenue a month (12-month average, before costs)
$11,000Market rent a month, from local listings
Month 4Estimated break-even

How to do a feasibility analysis for a new location

The steps a consultant would follow - and what Bifyo does for each.

1

Define the concept and the plan

Business type, budget and size (seats, rooms, chairs). Feasibility is always for a specific plan, not a category in general.

In Bifyo: you pick one of 130 categories and enter budget and capacity.
2

Size the market around the site

How many potential customers live, work or pass within reach, and how much they spend on this category.

In Bifyo: Census demographics for your radius (US), anchors from Google Places, TAM/SAM/SOM.
3

Map the competition

Who already serves that demand, how well, and what their customers complain about.

In Bifyo: every competitor of that type in the radius, with recurring review themes.
4

Price the location

Rent for a space of your size, plus access, visibility and hazard risk.

In Bifyo: rent researched from current local listings, Street View frontage, FEMA risk index.
5

Project revenue and costs

Month-by-month customers and revenue, then rent, staff and cost of goods.

In Bifyo: a seasonal 12-month projection with ramp-up and category cost benchmarks.
6

Find break-even and stress-test it

When cumulative profit turns positive, and whether it survives a bad year.

In Bifyo: break-even month plus four stress tests feeding the Feasibility Score.
7

Decide, or compare alternatives

Run the same analysis on other candidate sites and compare like for like.

In Bifyo: Compare puts sites side by side on one scoring frame.

Feasibility analysis software vs. a consultant's feasibility study

Consultant studyBifyo
TurnaroundTypically weeksMinutes
CostUsually quoted per project$49 per report, or a plan
Comparing several sitesEach site adds cost and timeSame frame for every site
Interviews, site visits, legal & zoningCan be includedNot included - do these on your shortlist
TransparencyVariesEvery figure sourced or labelled as an estimate

Many owners use Bifyo to screen and shortlist, then bring the numbers to their accountant, broker or consultant for the final site.

Frequently asked questions

What is a business feasibility analysis?

A business feasibility analysis tests whether a proposed business can be viable before you commit money to it. For a physical business it answers three questions: is there enough demand (market feasibility), can this particular site support it (location feasibility), and do the numbers work at your planned size (financial feasibility). Bifyo answers all three for the address and plan you enter.

What should a feasibility report for a new business include?

At minimum: the target market and its size, the competition, the location's accessibility and risks, realistic revenue for your capacity, the cost structure (rent, staff, cost of goods), profit and break-even, and how sensitive the result is to things going worse than planned. A Bifyo report covers each of these and labels every figure as REAL (with its source) or as an estimate.

What is the difference between market feasibility and financial feasibility?

Market feasibility asks whether enough customers exist and are under-served - demand, competition and growth. Financial feasibility asks whether serving them at this site makes money - revenue against rent, labor and other costs, and when you break even. A location can pass one and fail the other, which is why the Feasibility Score blends both.

How long does a feasibility analysis take with Bifyo?

Minutes. The scores, competitors and demographics are ready within a minute or two; local rent and price research finishes in the background shortly after and fills in on the same report.

How much does a business feasibility report cost?

A single full report is $49, paid once, with no subscription. If you are comparing many locations, packs bring the price per report down: 5 for $199, 20 for $690, 50 for $1,490. See pricing.

Can I use the report for a bank loan or investors?

Yes. Reports export as print-ready PDFs and have a share link that opens without an account. Every figure is sourced or labelled as an estimate and the projection math is shown, so a lender can check it. It does not replace legal, zoning or lease due diligence.

Is a feasibility analysis the same as a business plan?

No. A feasibility analysis comes first and asks whether the idea can work at a location; a business plan describes how you will run it once you have decided. The feasibility numbers - market size, revenue scenarios, costs, break-even - usually become the financial section of the plan.

Keep exploring

Check if your business is feasible at your address.

One full report for $49, or packs from $29 a report when you're comparing many sites. No subscription, every feature included.

See pricing Sample report