How Bifyo works.

Getting started

Create your account, choose a single report ($49) or a plan, and run your first analysis in four steps.

A 0-100 read on market conditions for one business category at one address and radius. It's a weighted composite of six components - every one of them shown on its own, never folded silently into the total:

80-100 is High opportunity, 62-79 Moderate, below 62 Weak. When real Census demographics, growth or accessibility data is available for the area, the matching components use it (green REAL badge); otherwise a documented estimate fills the gap, clearly marked as an estimate.

The Opportunity Score blended with an actual financial model - not a second opinion on location alone, a read on whether the business clears its costs there:

• Location & demand (50%) - the Opportunity Score itself
• Financial health (25%) - market sizing (TAM → SAM → SOM, including real nearby anchors - see below) and break-even rent against local asking rates
• Competitive edge (15%) - how thin or crowded the direct competitor set is
• Stress-test resilience (10%) - how the model holds up under a conservative revenue scenario

Every report shows conservative, base-case and upside revenue scenarios side by side, so "feasible" comes with the range it's true across, not one flattering number.

Market Analyzer has a required second step after address, radius and category: your investment budget and a capacity question specific to that category - how many seats or tables for a restaurant, how many rooms for a hotel, how many chairs for a salon, how many bays for an auto shop, and so on for every one of the 130 categories. You can't skip this step; without it, Market Analyzer can't reason out a projection specific to your plan.

That budget, capacity, category and location are sent to the Bifyo AI model, which researches scientifically analyzed real local seasonality data (tourism patterns, academic calendar, weather, holiday demand) and reasons out a month-by-month customer and revenue forecast for the next 12 months - shown as two bar charts on the report, with a short note explaining the reasoning behind the curve.

Generated once per report and cached - re-opening the same report doesn't re-run the analysis or use up a scan.

For the address in every full report, the Bifyo AI model reads current homes-for-sale, homes-for-rent and retail listings on the property portals used in that country (Zillow, Rightmove, Sahibinden and the like), plus published price indices. The report shows the typical home price and rent per m², what the most common home there costs to buy and to rent, retail rent per m², how the neighbourhood compares with the city average, the last 12 months' price change, and the listings it found.

From those housing costs it derives what the people living there likely earn - two independent reads, averaged:

• By home prices - typical home price ÷ the local price-to-income ratio
• By rents - typical annual rent ÷ the share of income households there spend on rent

Researched once per address (any category analyzed there reuses it) and takes 1-3 minutes the first time; the report updates by itself. Listing prices are asking prices, so treat it as a market read, not a valuation.

Six Political / Economic / Social / Technological / Legal / Environmental cards for the surrounding area. Three are pulled live from verified public data; three are researched on request by the Bifyo AI model and clearly labelled as research, not verified data:

All six come from a single combined request when you click "Get data" - permits and all three summaries in one call, not three separate ones - and are cached per market so the same area isn't re-researched every time.

Competitor gaps & Bifyo AI model SWOT

Bifyo pulls every direct competitor within your radius (real ratings, review counts, distance), then reads their actual public reviews and surfaces the complaints and praise that repeat - the openings you could plausibly win on, not a guess.

A Strengths / Weaknesses / Opportunities / Threats writeup is generated from that location's own scores, competitor findings and financials - grounded in this specific analysis, not generic advice.

Explore map, Market Analyzer & Opportunities

Three pages, one hierarchy - heatmap of an area, then one specific address, then everything already run at an address: Explore → Market Analyzer → Opportunities. None of them duplicate Reports, which is the actual findings for one analysis.

Explore shows an opportunity heatmap you can pan and filter by category, competition and growth - for scanning an area before you commit to one address. The Location dropdown switches between areas you've already analyzed; there's nothing to set up beforehand, it fills in the first time you run an analysis there in Market Analyzer.

Market Analyzer is the single-address tool: search any address, street or neighborhood, set a radius and choose a business category, then a required second step for your investment budget and a category-specific capacity question (seats, rooms, chairs, bays - see Your 12-month projection). Bifyo then scores that specific spot and generates a full report built around your plan. Free gets 1 a month, Pro gets 40, Business is unlimited. Browsing what's already analyzed is always free and unlimited. An address someone has already scanned stays free to revisit for everyone, on every plan.

Opportunities is the address lookup, and it's two things in one: every business category you've already run at that address, each with its Opportunity Score and a straight link to the full report (no detail duplicated here, the report is where the rest of the analysis lives) - plus a real count for every category you haven't run yet, so you can see exactly how saturated or empty a category is before spending one of your Market Analyzer runs on it. Browsing this page never uses up an analysis; only actually running Market Analyzer does, and only a genuinely new address counts against the monthly scan allowance above.

The radius selector on that page matters: an analysis is stored per address and radius, since a tighter or wider radius genuinely changes the demand and competition counted - so the same address analyzed at both 800 m and 1.5 km produces two separate results with two separate scores. Switching the radius switches which of those you're looking at; a radius you haven't analyzed at that address yet will show nothing until you do.

Compare locations

Put candidate sites side by side on one scoring frame, best value flagged on every metric. Compare up to 8 at once - included with every report pack, including a single report.

Reports

Every completed analysis automatically becomes a report you can revisit from Reports - nothing to separately remember to save. Each one has a share link that works without the recipient signing in, useful for an investor, lender or partner. Print and Save PDF come with every report pack.

Alerts

Set a market, category and minimum score, and get notified when an opportunity crosses that threshold - no need to keep re-checking manually. Alerts are evaluated against opportunities you or your team have already analyzed; they don't scan the whole country automatically. Not available on Free; Pro gets up to 10, Business up to 50.

Saved locations

Not the same thing as Reports. Reports is everything you've ever analyzed - it fills up on its own. Saved is a short, hand-picked list: bookmark the specific ones you're actually weighing against each other, from the bookmark icon on any opportunity. Private to your account either way.

This is also where Compare's candidate list is pulled from by default, so a curated Saved list is what makes Compare quick to use instead of hunting through every report you've ever run.

130+ business categories

Every category has its own demand and competition model, grouped by how often their customers actually come back - daily-need retail down to rare, big-ticket purchases. See the full, browsable list on the Business Categories page.

Data sources & methodology

Two badges appear throughout Bifyo, and they're never styled the same way on purpose:

When a figure isn't available from any of these - no live business-density or foot-traffic feed is connected yet - Bifyo computes a documented, repeatable estimate instead of fabricating a number, and marks it as an estimate rather than REAL.

Market sizing's addressable-population figure also counts real nearby anchors - hotels, malls, office parks, parks, universities, hospitals, schools, government buildings - found in Places data within your exact radius, each weighted by a documented average daily-visitor figure for its type. This keeps a busy commercial or tourist corridor with few actual residents from understating demand; it never applies a flat citywide guess, only anchors genuinely inside your radius.

Report packs & billing

Bifyo is sold per report, with no subscription. One credit buys one full report (one address, one business category, one radius); credits are valid 12 months. Every pack unlocks every feature - see Pricing.

Account & security

• Sign in with a password, or with "Continue with Google" where enabled
• Optional two-factor authentication (authenticator app) with one-time backup codes, from Settings
• Self-service plan changes and cancellation from Billing - no sales call required

Affiliate program

Free to join. Earn 20% of every report and report pack your referrals buy - every purchase they make, tracked live in your own dashboard.

Frequently asked

Can't find an answer? Send us a message.